BRAND FILM · SUSTAINABILITY · LOGISTICS
eACTROS 600 · ZERMATT
A brand film about the all-electric Mercedes-Benz eActros 600 supporting smARTec’s logistics for Zermatt Unplugged.
ABOUT THE PROJECT
eACTROS 600 · ZERMATT
The film aimed to make sustainable equipment transport tangible through a real festival deployment. It features the eActros 600 transporting event equipment to Zermatt for Zermatt Unplugged, quietly and with no exhaust emissions. Merbag Rohr provided the vehicle.
WATCH VIDEO ↗MY CONTRIBUTION
MY ROLE.
Concept, production, publishing and analysis.
EXECUTION
I developed the film concept, produced the brand film and published it on social media. Analysis of views, reach and engagement documented the impact of the organic publication.
RESULTS & IMPACT
THE IMPACT.
5,654 views · 6,763 reach · 6.78% engagement rate. Organic publication with no media spend.
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